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The complete SEO checklist

The exact checklist our team works through - from setup to AI search. Tick items off as you go; your progress is saved on this device.

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Basic SEO setup

Get the foundations in place before anything else.

0/7

Set up Google Search Console & Bing Webmaster Tools
Set up Google Analytics 4
Install an SEO plugin / framework
Create and submit an XML sitemap
Add a robots.txt file
Check for manual actions or penalties
Ensure your key pages are indexable

Keyword research

Find what your buyers actually search for - and the intent behind it.

0/6

Identify your competitors’ keywords
Find topic ideas with a keyword research tool
Build a keyword map (keyword → page)
Analyze search intent for each target
Find real questions (People Also Ask, Reddit, forums)
Note the prompts people ask AI tools

Technical SEO

Make sure search engines can crawl, render and index everything.

0/8

Serve the whole site over HTTPS
Fix duplicate site versions (www/non-www, http/https)
Fix crawl errors
Improve site speed & Core Web Vitals
Ensure strong mobile usability
Use a clean, logical URL structure
Add structured data (schema)
Optimize crawl depth (key pages ≤ 3 clicks deep)

Content & on-page SEO

Align every page with the query it should win.

0/8

Optimize title tags
Write compelling meta descriptions
Fix H1 issues (one clear H1 per page)
Improve content depth & quality
Add descriptive alt text to images
Strengthen internal linking
Fix keyword cannibalization
Fix orphan pages (no internal links)

Link building & off-page SEO

Earn authority the safe way, and win local visibility.

0/5

Analyze your backlink profile
Do a backlink gap analysis vs competitors
Turn unlinked brand mentions into links
Find new link opportunities
Optimize your Google Business Profile (local)

AI & agentic search

Show up in AI answers, not just the ten blue links.

0/3

Audit your visibility in AI answers (ChatGPT, Gemini, AI Overviews)
Structure content so AI can cite it (clear headings, facts, schema)
Consider an llms.txt file for AI crawlers

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