The challenge
A UK large-format fabric, display and print specialist with 28+ years of experience, serving clients across the UK and Europe, needed a full SEO program to grow organic visibility in a competitive B2B market. Coming into the period, it had around 1.3K monthly organic visits.
What we did
- Ran a full technical SEO audit and fixed crawlability, indexation and on-site issues
- Mapped target keywords to search intent and optimized on-page elements and internal linking
- Built out content to expand topical coverage and capture more keywords
- Ran link building and digital PR to grow referring domains and authority
- Optimized for AI search surfaces - AI Overviews, AI Mode, ChatGPT and Gemini