The challenge
Coming into 2024, the store had a small organic footprint - around 439 monthly organic visits and a Semrush rank near 16.6M. It needed a full SEO program to build authority and grow qualified organic traffic, primarily in India.
What we did
- Ran a full technical SEO audit and fixed crawlability, indexation and on-site issues
- Mapped target keywords to search intent and optimized on-page elements and internal linking
- Built out content to expand topical coverage and capture more keywords
- Ran link building and digital PR to grow referring domains and authority
- Optimized for AI search surfaces - AI Overviews, AI Mode, ChatGPT and Gemini