The challenge
An Australian online marketplace for custom invitation and card designs - connecting designers with buyers and handling printing and fulfilment - needed a full SEO program to grow organic visibility and rankings across its key markets. Coming into the period, it had around 37K monthly organic visits.
What we did
- Ran a full technical SEO audit and fixed crawlability, indexation and on-site issues
- Mapped target keywords to search intent and optimized on-page elements and internal linking
- Built out content to expand topical coverage and capture more keywords
- Ran link building and digital PR to grow referring domains and authority
- Optimized for AI search surfaces - AI Overviews, AI Mode, ChatGPT and Gemini