The challenge
Coming into 2024, the product had limited organic visibility - around 1.6K monthly organic visits and a Semrush rank near 2.3M. It needed a full SEO program to build authority, expand keyword coverage and grow qualified organic traffic.
What we did
- Ran a full technical SEO audit and fixed crawlability, indexation and on-site issues
- Mapped target keywords to search intent and optimized on-page elements and internal linking
- Built out content to expand topical coverage and capture more keywords
- Ran link building and digital PR to grow referring domains and authority
- Optimized for AI search surfaces - AI Overviews, AI Mode, ChatGPT and Gemini